Redesigning Yelvio’s Digital Storefront for D2C Growth
Designing and deploying a strategic holding experience for Yelvio, a direct-to-consumer brand transitioning into a broader lifestyle store, ensuring continuous sales and audience growth while the primary website is being rebuilt.
Product Designer
Role
1 Week
Duration
Cursor, Figma, Gemini, Netlify
Tools
Background
Yelvio began as a direct-to-consumer store for workspace essentials before scaling into a broader lifestyle brand. With an expanded product catalog finalized, the existing single-category storefront required a complete architectural rebuild to support multi-category navigation and higher inventory volume. Taking the domain offline during production would sever active customer touchpoints and forfeit inbound search equity. The Objective: Deploy a strategic interim bridge experience that preserves search visibility, captures launch demand, and reroutes active buyers to regional partner marketplaces while engineering the new e-commerce storefront.
Research & Strategy
Preventing Lost Traffic
While the primary web storefront was being paused, Yelvio’s products remained active on regional partner marketplaces. The strategy was to reroute direct traffic from the website to these regional partners so sales could continue uninterrupted.
Proposed Solution
The Strategic Holding Experience
Designed and deployed a functional bridge experience instead of a generic “Under Construction” page. This design communicates the rebrand, captures emails to build a relaunch audience, and provides localized routing links so users can purchase existing stock via Yelvio’s third-party partners.
Polished UI
Frictionless Regional Routing
Created a clean, stacked list of 3 regional country buttons—Estonia, Latvia, and Lithuania—that instantly direct visitors to the active partner marketplace store in their respective country with a single tap.
Polished UI
Built, Coded and Deployed
Deployed the holding page directly into production using Cursor and Netlify, shipping a performant, lightweight web experience that established an active, premium brand presence while the backend catalog overhaul was underway.
Polished UI
Responsive Adaptation
To guarantee a flawless experience across all devices, the design layout was adapted around three breakpoints, ensuring consistent visual hierarchy, readable typography, and effortless touch targets on every screen size.
Impact
Zero Revenue Downtime
By strategically routing existing D2C traffic to regional marketplaces, Yelvio successfully maintains its sales pipeline during a major brand overhaul.
Audience Growth
The integrated email capture form continuously collects warm leads, ensuring the business has an audience ready for the official storefront relaunch.
Key Takeaways
Product design is just as much about business continuity as it is about full product UI. Shipping the holding page solved an immediate operational problem while giving the founder space to redefine the business. What’s Next? Currently engineering a modular layout featuring advanced side-filters, scalable product grids, and a brand-agnostic UI system where third-party products sit naturally alongside Yelvio’s native inventory.
